Customer Analytics
Gain deep customer insights and mathematically optimize your customer interactions.
Overview
Amazing customer experiences through responsible AI
Organizations today need to operationalize advanced analytics and machine learning to deliver seamless customer experiences and optimal business outcomes. To succeed with digital transformation, this must be done in a transparent, trustworthy, and predictable way to win your customers’ trust. A platform approach enables you to bring together data science and business innovation teams to empower your organization with a 360-degree view of the customer and the latest in explainable predictive science so you can radically increase customer engagement.
Customer Analytics from FICO
Customer Data Orchestration
Connect multiple data sources, generate dynamic profiles, personalize segmentation, and gain a 360-degree understanding of the customer.
Predictive Analytics with xAI
Leverage the latest machine learning techniques to predict consumer behavior in a trustworthy, responsible way with explainable Artificial Intelligence (xAI).
Simulation & Optimization
Empower the business team to experiment with new strategies and model business impact while mathematically optimizing competing priorities and resources.
Best Next Action and Loyalty
Model customer lifetime value and provide contextual recommendations and actions that maximize business outcomes and customer engagement.
Operationalized Analytics
Accelerate your rate of iterative customer learning with a closed loop model development and production execution environment.
We have added optimization to our collections strategy to help more of our customers get their accounts up to date in a sustainable way and reduce losses through making smarter decisions about when and how to communicate.
The State of Customer Analytics
Case Study
Major Canadian Grocery Retailer
Case Study
Shop Direct Prioritizes the Customer Throughout the Collections Lifecycle
Related products
Learn more about how FICO solutions can drive better decisions and better results for your customers and your organization.
FICO® Analytics Workbench™
Predictive Modeling with Machine Learning and Explainable AI.
FICO® Data Orchestrator
Connect multiple data sources to drive smarter decisions.
FICO® Customer Communication Services
Digital communication for origination and onboarding, fraud management, and debt collection.
Related resources
Gain fresh ideas and new strategies for making better business decisions with in-depth thought leadership, solution insights, and customer success stories.
Product Sheet
FICO® Predictive Analytics
White Paper
Accelerating AI in Banking
Executive Brief
Data Distillery™ Engagement
Executive Brief
FICO® Advanced Modeling Services
From the FICO Blog
How to Win Fans and Influence Profits: Using Digital Transformation to Achieve Hyper-Personalization
5 Key Research Findings on Enterprise Artificial Intelligence
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Transforming the Customer Experience: Telecommunications
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Collections Post-Pandemic: Automating Customer Communications
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4 Ways to Create a Better Customer Experience in Fraud
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Digital Customer Communications and COVID-19
Read moreTake the next step
How can amazing customer experiences powered by predictive analytics help you win more customers and dramatically improve loyalty? Contact FICO for a free consultation.