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Acquisition, Origination & Growth Ecosystem

Acquisition, Origination & Growth

Everything you need to build an ideal portfolio of customers.

Acquisition, Origination & Growth

Your ideal portfolio.

How do you ensure that every decision you make—marketing offers, risk evaluations, onboarding messages, pricing changes—will produce, in the aggregate, the customer portfolio you want?


FICO can help. Scroll down to learn how.

Strategy Execution

Move fast. Don’t break things.

Gain the speed necessary to deploy new marketing, origination, and account management strategies in response to market changes and the confidence to know that these strategies will deliver the portfolio performance you expect.

Acquisition, Origination & Growth
Marketing Right hand, meet left hand.

Bring together inbound and outbound; digital and physical; real-time and batch into one integrated, risk-aware marketing environment.

Learn how to overcome data and application silos to achieve the 360-degree customer view and make more connected marketing decisions.
Origination An experience worthy of the best customers.

Create a streamlined, omnichannel account opening experience for your customers and an efficient, compliant and low-risk origination process for your organization.

Vanquis Bank believes that customers with limited or no credit history still deserve access to financial products. See how this UK-based bank delivered on this promise with a modern origination process.
Account Management Better decisions, at scale.

Drive personalized interactions that, in the aggregate, improve customers’ financial wellness, create loyalty and improve your portfolio profitability.

Learn how to deepen relationships with your customers by delivering more consistent, data-driven decisions.
Customer Engagement
Customer Engagement Stay connected.

Proactively engage customers with automated communication capabilities to resolve problems and deepen their relationships with your organization.

Fraud Protection The defense that never rests.

Continually adapt to changing tactics in order to accurately and identify and mitigate first and third-party fraud, pre and post-book.

Synthetic identity fraud losses in the US credit card market are estimated to reach over $1.2 billion in 2020. Is your organization prepared?

Strategy Design

Strategy, by design.

Understand what happened and why; predict what will happen next; prescribe and deploy the best strategy for improving your performance.

Data & Analysis
Data Dive in.

Collect and organize all relevant internal customer and performance data and continually evaluate and experiment with new external data.

Insights Automated discovery.

Leverage emerging analytic capabilities like machine learning and AI to efficiently evaluate raw data and uncover new insights.

Learn how a large financial services provider in Latin America partnered with FICO to extract meaningful signals from a mountain of noisy data.
Predictive Models Never guess again.

Precisely segment customer risk and propensity with robust, explainable scoring models built on industry-leading data characteristics.

Prescriptive Strategies Optimized strategies, over the counter.

Maximize portfolio profitability, within an acceptable risk appetite and operational constraints, using optimized decisioning strategies.

There are millions of things you could do. Learn how to efficiently evaluate all those possibilities to discover what you should do at any given decision point.
Analytic Learning Loop
Analytic Learning Loop Test. Learn. Repeat.

Accelerate the strategy design and execution cycle and strengthen your competitive position in a rapidly changing environment.

Boost the return on your analytic investments and accelerate the pace of innovation with an integrated strategy design and execution environment.
Decision Management Platform
Decision Management Platform One platform. Endless possibilities.

Extend the value of your acquisition, origination, and growth decisions with FICO’s Decision Management Platform, a comprehensive collection of data science and decision authoring tools integrated within a unified, cloud-native execution environment.

See where FICO’s platform can take you next.
Strategy Execution Marketing Origination Customer Engagement Fraud Protection Strategy Design Data Insights Predictive Models Prescriptive Strategies Analytic Learning Loop Platform

Customer Lifecycle

Explore the Customer Lifecycle

Every decision that impacts your customers matters. Explore the remaining areas of the customer lifecycle to learn how FICO’s decisioning, analytics, and customer engagement capabilities can help.

The 19th Annual Canadian Telecom Summit
November 17, 2020

The 19th Annual Canadian Telecom Summit

Don’t miss Scott Zoldi, Chief Analytics Officer, FICO presentation: Ethical in the Age of AI? On November 19, 2020 @10:45 am EDT.  

Scott Zoldi is also a panelist during 5G/AI/Blockchain - Jumpstarting Our Economy, Through Innovations & Applications, on the same day @12:45 pm EDT.

Learn more about The 19th Annual Canadian Telecom Summit at