Retailer Uses FICO Decision Management Suite to Sense and Respond in Real Time

Client: European Retailer Challenge: Create a platform that leverages all customer interaction data and external sources to deliver real-time, personal offers in-store that recognize and reward each customer’s loyalty Solution: FICO® Decision Management Platform Streaming and FICO® Xpress Optimization Suite Results: The retailer proved in three weeks that their vision for the real-time offers platform was achievable at the massive scale and low latency they require